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Com a explosão do mercado de apostas no Brasil e mais de 160 operadoras licenciadas em atividade, além de milhares de plataformas estrangeiras íveis, cresce a importância de estratégias eficazes para manter os jogadores ativos, especialmente os chamados jogadores VIPs — ou de alto valor. Estes apostadores, que movimentam grandes volumes de dinheiro e interagem com frequência nas plataformas, tornaram-se o centro dos esforços de fidelização em um setor onde as promoções para novos usuários foram restringidas por regulamentação.
A ENV Media fez uma pesquisa nas maiores bets do país e descobriu que, para lidar com essa nova realidade, as casas de apostas têm investido em sistemas de fidelidade que incentivam a permanência do jogador, com base na acumulação de pontos, que podem ser trocados por prêmios. Esses sistemas funcionam como clubes VIP, onde a progressão por níveis — de categorias como Bronze até Diamante — garante benefícios crescentes, como cashback, apostas grátis, rodadas bônus em jogos de cassino, prêmios em dinheiro e o a eventos exclusivos.
Essas iniciativas fazem parte de uma abordagem mais ampla chamada de gestão do ciclo de vida do cliente. A etapa da retenção, em particular, é vista como estratégica. Após a conversão inicial, manter o usuário engajado depende de oferecer experiências personalizadas em promoções e programas de fidelidade. Uma das maiores operadoras do país adotou como estratégia, além das mencionadas, a educação dos jogadores, com informações mensais sobre os jogos de cassino mais jogados na bet.
Dados recentes da Associação Brasileira das Empresas do Mercado de Fidelização (ABEMF) reforçam essa tendência: o número de brasileiros cadastrados em programas de fidelidade cresceu 3,2% entre o terceiro trimestre de 2023 e o mesmo período de 2024. Segundo o relatório CX Trends 2025, 75% dos consumidores preferem marcas que oferecem sistemas de fidelidade, e 44% consideram os prêmios por pontos o benefício mais atrativo.
Com números promissores, a legalização dos cassinos têm sido também uma expectativa de melhoria econômica. O setor cria milhares de empregos diretos e indiretos, desde o setor de construção civil até hotelaria, entretenimento, segurança e serviços. Em conjunto com a fidelização de jogadores, as operadoras mostram ainda mais valor para a economia do país e arrecadação de apostas.
Impulsionada por números promissores, a legalização dos cassinos no Brasil surge como uma forte expectativa de avanço da economia . O setor é capaz de gerar milhares de empregos diretos e indiretos, abrangendo áreas como construção civil, hotelaria, entretenimento, segurança e serviços. Junto à fidelização dos jogadores, as operadoras consolidam sua relevância, ampliando seu impacto na arrecadação fiscal e no fortalecimento da economia nacional.
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