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O perfil do comprador rural mudou e segue em transformação: está mais criterioso, seletivo e, acima de tudo, bem informado. Essa foi uma das principais conclusões apresentadas durante a terceira edição da Convenção Técnica e Comercial da Cooabriel
O especialista em vendas e liderança no agronegócio, Nathan Lima, foi um dos palestrantes do evento e destacou que, diante das mudanças tecnológicas e das inovações aplicadas ao campo, o produtor rural busca hoje mais do que produtos: quer inteligência de mercado.
“Dentro da propriedade, o produtor domina a atividade; o que muitas vezes falta é conhecimento sobre o mercado em que está inserido. O profissional que está preparado para munir o produtor com essas informações pode contribuir diretamente para que o negócio rural alcance resultados mais efetivos e se torne mais lucrativo
Durante a convenção, realizada na sede da cooperativa, foram discutidos temas relacionados às novas demandas do agronegócio e à necessidade de aprimorar a assistência técnica e comercial prestada aos produtores. Segundo o especialista, o atendimento, a qualidade da assistência e o nível de informação compartilhado são elementos fundamentais para criar conexões de confiança e gerar engajamento com a marca. “Venda boa para o cliente é aquela que agrega valor e gera resultado para ele
Lima também destacou a importância de construir relações comerciais sustentáveis e de longo prazo no agronegócio. “Vender bem no agro é manter uma carteira saudável, com frequência de negócios e qualidade na entrega. Isso não apenas movimenta a empresa, mas garante que o produtor tenha resultados na sua produção também
A Convenção Técnica e Comercial da Cooabriel reforçou o compromisso da cooperativa com a capacitação contínua dos seus profissionais e a adaptação às novas tendências do mercado agropecuário.
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