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Em MG, 422 mil são donos de pequenos negócios. Conheça a história de um deles: Osvaldo Filho, pioneiro em vendas de queijo pela internet e ajuda a movimentar a economia local de Alagoa, no Sul do estado. 63h2d Produtor de queijo vende pela internet e movimenta economia local – Foto: Divulgação/Sebrae Os pequenos negócios movimentam a economia do Brasil. E a região Sudeste é a que concentra o maior número de donos de negócios. Só em Minas Gerais, são 422 mil empreendedores, segundo o Atlas dos Pequenos Negócios .
E um desses empreendedores é o produtor de queijos Oswaldo Filho, do município de Alagoa, no Sul de Minas. Ele é o dono da empresa Queijo D’Alagoa e foi um dos pioneiros na venda do produto pela internet.
No início do negócio, em 2009. Osvaldo descobriu que poderia utilizar o serviço dos Correios para enviar os queijos e, então, criou um blog, para fazer vendas.
“Eu falei: ‘agora vai!’, quando vendemos as três primeiras pecinhas [de queijo]. Acreditei que ia dar certo e fiquei feliz por ter dado certo. Em janeiro de 2010, conheci o mestre queijeiro Bruno Cabral, ele fez o pedido de 20 peças e, de lá para cá, nunca mais parou. Hoje, o nosso contrato mantém a agência do Correios aberta aqui, na cidade de Alagoa
Diante do potencial do negócio, ainda em 2010, Osvaldo procurou o Sebrae regional de São Lourenço, em busca de apoio teórico: queria aprender tudo sobre logística, relacionamento com clientes e linha de produção.
“Além do apoio que nós recebemos do Sebrae regional, também conto muito com o apoio do estadual, Sebrae Minas. Faço parte do programa Origem Minas, já fiz parte do Sebraetec. Também já tem várias iniciativas que nós participamos com o Sebrae nacional. O apoio que recebemos é essencial, é motivacional e de muita instrução, abre muitas portas
E a visão empreendedora de Oswaldo trouxe frutos: seu queijo já ganhou 40 prêmios nacionais e internacionais. Atualmente, a empresa tem uma loja física e os produtos são vendidos por revendedores em todos os estados do Brasil. Por mês, a Queijo D’Alagoa vende, em média, duas toneladas de produtos.
Para o empresário, o mais importante é o impacto social que isso tudo gera no município de Alagoa, movimentando a economia local e fomentando o turismo.
O Sebrae apoia pequenos negócios como o de Osvaldo. São pessoas que trabalham e realizam, movimentando a economia e transformando a história de milhares de brasileiros.
Sebrae, há 50 anos ao lado de quem fez história ontem, constrói o hoje e cria o futuro todos os dias.
Fonte: Brasil 61
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